A marketing calendar (paired with a content/editorial calendar) is a crucial part of your digital marketing strategy. It serves as a roadmap for the months ahead to ensure your content is optimized to meet business goals, capably targeting the right audience, and that your contributors, stakeholders and distribution channels are working in concert. A [...]
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Voice Search Is Taking Over Almost one-third of the 3.5 billion searches performed on Google every day are voice searches now, with personal assistant devices leading the way. ComScore estimates, that by 2020, half of all search queries will be voice-based. The advances made in recent years in the fields of natural language processing, conversation interfaces, [...]
Our slogan is Stupid Simple Marketing. It means that marketing is easy, why complicate things? You learn about the customers, then you find ways to get your message in front of them in meaningful and convincing ways. That's it! Do those 2 things consistently and aggressively and you can't lose. When discussing digital marketing, [...]
Don’t be so humble: you’ve spent a lot of time developing your website’s marketing strategy, right? Between developing social media posts (and outsmarting that tricky Facebook algorithm), choosing quality web hosting and branding your website, and learning the ins-and-outs of SEO, you’ve spent countless hours — and probably a pretty penny — getting internet crowds to notice your [...]
Are you reading this from a mobile device?Based on the following statistics (and walking into any Starbucks) -- I'm willing to bet you are.Inbound marketers have been following the upward trend of mobile marketing for years, but it's reached a point that all marketers can't ignore it anymore.Optimizing for mobile and creating a mobile marketing [...]
Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels [...]
Among the numerous companies I've founded and the thousands of entrepreneurs and small business owners I've met from around the world, I've discovered this one thing we have in common: We all struggled to come up with a great name for our new company.If you’ve never named a company, you’ll soon realize that the task [...]
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer. The world is drowning in brands. There are more than 28 million small businesses in the United States, and even more mid- to large-size businesses that increase that number further. Even if only a [...]
To give you a little back story, in 2014, Google announced a call for HTTPS to be used by every website on the web. Google has three main reasons for this that all come back to the desire to create a more secure internet, but before we get to those three reasons, you may [...]