Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The idea is providing truly relevant and useful content to your prospects and customers to help them solve their issues. One way is creating higher-level content around an industry, an idea, or maybe a hobby. (Ex: you own an outdoor gear shop and write an article titled “How to Start a Healthy Hiking Lifestyle When You’re Over 50”) But also creating detailed content specific to your products or services. (Ex: “Comparing the ABC & XYZ Hiking Poles”)
This comes come in a variety of forms including blogs, web pages, books, infographics, social post, white papers, magazine articles or podcasts. It’s all about YOU creating content – on the world wide web – for people to find, consume and use.