Brand taglines and slogans are tricky things. They are hit and miss. They are good and bad.
Coming up with a GREAT tagline takes times, experience and creativity. You need to come up with something that embodies the essence of the brand while somewhat explaining what problem you solve. Otherwise, it’s just words.
To be honest, this is one of the hardest things we do at Zagrun. The exercise of tagline brainstorming takes a lot of time, effort and ingenuity. I have personally spent over 50 hours on a certain brand just to come up with something that works.
Sometimes it is a specific tagline describing services or products, other times it is a creative but vague way to depict the brand, and sometimes it is a rhyming, jingle type of slogan. But ultimately, it is important to capture a few words or a phrase that makes people ‘feel’ the value of the brand.