Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend?

Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare. The infographic explores these questions:

  • Which marketing channel gets the most visitors?
  • Which brings in the greatest amount of qualified leads?
  • Which channel gets the most customers?
  • Which sparks the best engagement?
  • Are there different effects on B2B and B2C companies?
  • Which channel has the highest ROI (Return On Investment)?

With all these factors considered, which marketing channel gets brands the most bang for their click? Explore the research below.


Billy Lam

Growth Marketing Manager at Conductor
Billy manages online marketing and the website, has presented at SMX East, and collaborated with SEMPO on their yearly salary survey.