After visiting the Touchstone building in person and observing the employees and machines in action, a light bulb went off. This place ‘knows’ who they are and why they do what they do – the energy from the people and the physical brand about knocked us over. Now we just needed to bottle that up into a design that people could ‘feel’. The idea was to take their existing content, which was fantastically written and prepared, and place it inside a new, modern shell.
The new site design needed to be bold, brave, exciting and full of passion; just like the brand and its people. Although this project looks simple, it took some extra time to really ‘nail’ the Touchstone brand and what it stands for.