Create an International Marketing Program
Bauerfeind is a sports performance & protection outfitter – making produts such as knee braces, compression socks, wrist wraps, etc. Buerfeind has a strong presence in Germany where they began back in 1929 – and are still headquartered.
When they wanted to begin an aggresive marketing push into other European countries, they called us for some help.
Building an International and Scaelable Marketing System for Growth
Bauerfeind wanted to expand into the United Kingdom, Austria, and the Netherlands (along with pumping up their German campaigns). After a month or so of discovery, research and strategy sessions, we crafted a scaleable and modular approach to digital marketing into new countries. We started with one as a test, tweaked it a bit, and then moved into another country, and so on.
After about 6 months we had a full digital marketing system in place in 3 countries. This system included
- Email subscription acquisition
- Email newsletters
- Google Ads campaigns
- Retargeting marketing
- Display ads
- On-page SEO