A website is a place where anything is possible.

Your website can be more than a static place for some informational text.  It can actually DO stuff.  This page has a lot of ideas for features and functions that could be added to your website to offer your customers MORE.

1. Contact Forms

Everyone knows what a contact form is, and almost every website has one.  Contact forms are used to collect information from a website visitor.  They are an excellent alternative to just putting your email address on a website that can be picked up by bots and used for spamming.

Contact forms can be used for more than just “contacting”.  They can be used for registrations, estimates or quotes, and ordering or downloading products.

2. Booking & Reservations

Being able to online book or reserve time slots for services is an invaluable tool for a business.  It alleviates some of the incoming calls and emails to your company, allowing your website to work for you 24/7.

3. Email Opt-Ins

A strong email subscription list is one of the most powerful marketing tools a small business can own.  EVERY website should have an option to collect email addresses from visitors who wish to stay connected to a brand.

4. Store Location Maps

If your company has more than one location, using a store locator map is a highly useful tool for your customers to quickly find a location near them.  These locations can be quickly integrated with native GPS systems to allow your customers step-by-step directions to your place.

5. Live Support Chat

Live chat is an excellent way to offer immediate support to your customers.  These chat apps can be set to only be available during certain hours, and can also be managed over a large team.

6. Photo Gallery & Slideshow

The ability to showcase your photos is one of the best things about a website.  It’s easy to configure these galleries and even turn them into slideshows.

7. Job Listing & Online Application

Post your available jobs and accept online applications through your website.  How easy is that?

8. Polls & Surveys

Polls and surveys are a great way to get feedback from your community.  Ask them about their experience, about your website, about your product, about their feelings,… anything you want.

9. Testimonials & Reviews

If people love your product, service or company,… show it to the world.  You can collect reviews and testimonials from social media, Google, and other outlets.  There are plenty of ways to display these for others to see when they visit your website.

10. Event Registration

Allow your people to sign up for and register for events you are hosting.  Your website is your 24/7 event manager.

11. Online Payments

Does your business recommend a lot of products that you don’t sell?  If you are pointing them to an Amazon page, why not make some money off of that referral?

12. Affiliate Links

Accept payments for anything you offer.  Webinars, products, registrations, downloads, and much more.  These online payments can be set up for PayPal, WooCommerce, Stripe, Venmo, & Square.

13. FAQs

Frequently Asked Questions is an invaluable tool that helps your customers or visitors answer their own questions and keeps your phones from ringing.  It takes some time to write them all up, but it’s worth it.

14. Events Calendar

Display all of your company’s events, seminars, speeches, specials, etc in one place.  Any event you wish to have people show up for, you should be promoting it on your website as well as your social media channels.

15. YouTube Videos

Providing your clients with a quick and easy way to get into contact with you can be the difference when it comes to converting interest into sales.

16. Click to Call

Do you have a YouTube channel?  If not, you should.  YouTube is the 2nd largest search engine in the world.  Your website can display all of your videos for fast streaming glory.

17. Online Menu

If you own a restaurant, be sure to display your menu online in an HTML format so your customers can view it on any device – it’s called ‘responsive’.  And also offer online ordering while you’re at it.

18. Social Media Feeds

Social is one of the best ways to connect with your customers.  Displaying your social feeds and easy access to liking or following your accounts is a great addition to your site.

19. Online Courses

If you are in the business of providing information services, one of the best ways to increase sales of your goods and services is through e-courses or online internet courses.

20. Web Portfolios

Do you have a collection of artwork? Case scenarios? Before & after pics?  Collectables? Digital work? Past jobs?

A portfolio is the place to put them up for display.

21. Banner Ads

If your site gets a decent amount of traffic each month, you may consider selling advertising space on your site to make some extra money.

22. Forums & Message Boards

This feature is a great way to create a community inside your website.  Forums allow users to express their opinion or ask questions on certain topics in an organized way.  We’ve all used them, and yes, they are still a thing.


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