We started with a business plan, decided what the company would do (services) and where they would do them. We built out a pricing model and a 5-year plan for projected sales and income. Once we knew what the business was, we could move into the branding aspect.
We designed a brand that reflected the owner’s vision for the company – something big and bold, very professional and friendly. We decided on the color palette, then moved to the logo. After a few weeks, we had a solid brand laid out and were ready for a new website.
We constructed the website in under 10 days and populated it with every feature he needed to support his business model.
We then moved into the final phase of building out all the additional marketing materials and platforms. We created a beautiful wrap for the company truck, designed business cards and door hangers for sales, and finally designed some work shirts for the employees.